You may see some businesses displaying this symbol with a rating from F to A+. What does that really mean though?
The Better Business Bureau, or BBB, is an organization which reviews businesses based on a set of criteria, then grants a letter grade so the consumer can quickly assess the reputation of a business.
In the age of Yelp, Google Places, and all the online rating sites the BBB is one you can really depend on. Yelp and all the others can have friends and family post glowing reviews and competitors can post negative reviews, so it is hard to really tell what is authentic, and what is advising or slander.